- Kingship, a virtual band based on Bored Ape Yacht Club NFT artwork, has named Hit-Boy and James Fauntleroy its co-executive producers and songwriters.
- Universal Music Group’s 10:22PM label created the group in partnership with NFT collector Jimmy “j1mmy” McNelis, who owns the NFTs.
Kingship hails from UMG’s 10:22PM label and was created by label head Celine Joshua. The characters in the band are based on Bored Ape Yacht Club and Mutant Ape Yacht Club NFTs licensed from notable collector Jimmy “j1mmy” McNelis. It’s similar to the seminal virtual band Gorillaz, albeit with a handful of valuable NFTs used as source material.
Meanwhile, rappers Eminem and Snoop Dogg—also both Bored Ape NFT owners—recently released a collaborative single called “From The D 2 The LBC” that features their Ape images in the music video. They also performed the song live via 3D Ape avatars at the MTV Video Music Awards, and sold limited-edition merchandise based on their NFT characters.